ATSC 3.0 is growing faster than you think. Since the beginning of 2022, deployment grew by another 50% to reach more than 60% of U.S. households, including many top Nielsen DMA Regions.

Are you up to date on the latest trends in both ATSC1 and ATSC3? From Virtual Channel, SDR to HDR, DRM, PSIP Fetch and Rebranding, as well as Workflow Consolidations, we’ll discuss creative ways to elevate your broadcast strategy and obtain the key to success.

Jing Zhou is Director of Broadcast Solutions at Harmonic, leading the company’s go-to-market strategy for Playout and Encoding solutions. An expert in broadcast technology, he drives the company’s definition of key broadcast-related product requirements, positioning, and competitive analysis, helping Harmonic build a unique and distinguished vision. Jing is also actively promoting market awareness and adoption of ATSC 3.0 technologies.

Jing has over 19 years of experience in Broadcast Engineering and IT technology planning, project management, systems design, acceptance testing, and user training. His tenure includes 11 years at Discovery where he managed global Automation Playout systems and Business Continuity Planning, and five years at Encoding Manufacturers where he led various solution trials, managed complex projects, and developed technical strategies.