RDS in Small Markets

Presented by:
Mark Wittkoski, Ameko Group, LLC

RDS in Small Markets can be a very useful tool to enhance branding, promote station events, and increase revenue. Often these smaller market stations don’t have the budget of the bigger market to purchase a RDS Encoder that is feature enriched, but with the correct management software it’s possible to utilize an inexpensive RDS encoder to accomplish this. As part of my Master’s Degree in 2009, I wrote a basic RDS management program to accomplish these goals and over the years it has evolved into what it is today with the feedback from friends. This isn’t a sales presentation, but rather I’ll discuss the software development process and show the features that helped some small Markets enhance their RDS.

 

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